AIME's Intentional Death Date
At AIME and IMAGI-NATION, we lead with death not as a morbid fixation, but as the most honest design principle available to us. Death is the only universal truth - everything dies. Yet our organisations pretend they'll live forever, leading to institutionalisation, corruption, and decay.
Death creates urgency.
Death prevents systemic rot.
Death forces legacy thinking.
When you know you're dying, you focus on what you leave behind. Our books, tools, hoodies, networks, and knowledge systems are designed to outlive us - to become the stardust that fertilises the next generation of change-makers.